About the Speaker A Closer Look Speech Topics Client List References Articles For Planners E-mail
As a farmer and professional speaker, people in my audiences often confide in me. They tell me their stories about owning and working the farm with family members. Many are filled with anger, fear, disappointment and resentment. I listen carefully to their words and hearts. I share with them insight, realistic solutions, and tools to use. Then the next week I’m with a different audience. I hear the same stories with familiar plots.
Generation one is retired. (Well, he/she still comes to the farm and struggles with the transition from being the “independent boss” to being the “hired help” while still being the main capital investor.)
Generation two makes the management decisions and works very hard. (Communicates little, still trying to earn the unspoken respect of generation one. Worries about the estate plan of parents. Seeks to bring in the next generation for labor and please… not too many ideas.)
Generation three has many ideas, works very hard and brings those “in- laws” who ask questions. (He/she wants be appreciated for energy and education and wants to know when he/she will be “old enough” to manage aspects of the farm. Exposure to technology and professions outside of agriculture have him/her asking questions, comparing and wanting answers.)
PROBLEM
In this generational diversity of needs and
dreams, we have forgotten that sound business and transitional management must
be based on more than genetics, tradition, assumptions and emotion.
THE RESULT?
We perpetuate what I call,
“The Top Ten Stupid Things Families Do To Break Up Their Farm Operations.”
At my seminars, we face realities, laugh and learn, open eyes, and sometimes even wipe tears. We discover solutions and tools that give us choices to move our farm families from stupidity to intelligence. If not, I always have available the duct tape and a 2 x 4.
© Copyright 2001 Jolene Brown. All articles belong to Jolene Brown, but you are free to
reprint or repost them providing that you note Jolene's copyright, leave the article
unaltered, and include Jolene's phone number 319-643-2429 and email address
Jolene@JoleneBrown.com.
Return to
Articles
Jolene Brown, CSP
1636 Eureka Ave.
West Branch, IA 52358
319-643-2429
319-643-5541 fax